Olympia PT and Performance center
Client
Olympia PT and Performance
About the Project
Olympia, an LA-based wellness company and social enterprise, stands out for its commitment to empowering minority communities through access to holistic physical medicine and wellness services. Their array of offerings includes athletic mobility, recovery, wellness, physical therapy, and performance enhancement, all tailored to promote overall health and peak performance.
Challenge
The challenge was to create a brand identity that reflects Olympia’s core values of inclusivity, holistic care, and empowerment. The logo and branding needed to resonate with the diverse communities served by Olympia, while also portraying the company's innovative approach to physical medicine.
Solution
Drawing on the themes of movement, progress, and professional excellence, Dynasty Media developed a Brand Identity that encapsulates Olympia’s mission. The logo design combines a modern aesthetic with a nod to classical strength and endurance, mirroring the company’s name and its connection to the ancient Olympic ideals of health and athletic prowess.
Logo Design:
The stylized ‘O’ in the logo suggests continuity and an ongoing journey towards health and performance, with its bold lines suggesting strength and stability.
Color Scheme and Typography:
A timeless monochromatic palette and strong, sans-serif typography were selected to complement the sophistication and professionalism that Olympia embodies.
Industry
Healthcare
Services
Brand Identity
Print Design
Web Design
Website Design
The website, an integral part of the branding strategy, was designed to be an informative and welcoming platform, reflecting Olympia's commitment to accessibility and community support. It serves as a digital front door, inviting visitors into the world of Olympia, where wellness and performance converge.
Platform: Squarespace
