Bodega Culture
Rooted in Tradition: A Visual Identity for Bodega Culture's Connective Experience
Client
LP Drinks
Dynasty Media was tasked with a unique and culturally rich project – creating the visual identity for Bodega Culture. This brand is a tribute to the Puerto Rican origins of New York City's bodegas, a celebration of their distinct characteristics and the emotional resonance they hold within the community. Bodega Culture is more than a brand; it's an experience, bringing the essence of NYC's bodegas to life through pop-up events featuring curated beverages by Ultimate Drink Master, LP O'Brien.
The Challenge
The client's vision was to develop a brand identity that not only paid homage to the traditional New York bodega but also translated well into various mediums including social posts, products, and promotional pins. They wanted a logo and a design language that captured the essence of the bodegas' vibrant, bustling nature, and the raw, gritty edge that is synonymous with the city.
Solution
Inspired by the iconic typography and vivid color palettes found in bodega signage, Dynasty Media crafted a main logo and a series of variations to represent the different cities in Bodega Culture's pop-up tour. The design approach was twofold: to resonate with the heritage and authenticity of traditional bodegas while infusing a modern, urban vibe that appeals to a broad audience.
Visual Elements
Logo Design: The main logo is a custom-lettered creation that embodies the spirit of bodega signage with a contemporary twist, ensuring versatility across various platforms.
Logo Variations: Each city-specific logo variation maintained the core design elements while incorporating local flair, creating a sense of community in each new location.
Color Palette: We employed a color scheme that stays true to the popular hues used in NYC bodegas, with a focus on yellow and red to emphasize pricing signage, adding a layer of authenticity to the visual narrative.
Outcome
The final visual identity was a resounding success, capturing the heart and soul of NYC bodegas. The brand's launch was met with enthusiasm, with the community embracing the nostalgic yet fresh representation of a cultural staple. Social media templates utilizing the new branding saw high engagement, and the pop-up events were received with excitement, further cementing Bodega Culture's place in the market. Dynasty Media’s strategic design not only honored the bodega's legacy but also positioned Bodega Culture for contemporary relevance and future growth.
Social Media Designs + Brand Usage
Entertainment and Lifestyle
Industry
Visual System
Logo Design
Digital Assets
Services