CURATED… for the Culture! - Aesthetic and Identity Design
Client
Curated…For the Culture
CURATED… for the Culture! is a platform dedicated to fostering a sense of community through events that embody honor, healing, hope, and happiness. Its mission is to create authentic experiences that resonate with the African-American community, offering space for dialogue, relationships, and personal growth.
Challenge
The task was to craft a brand identity that would encapsulate the essence of the community and its values, creating a wordmark/logo that is as impactful and meaningful as the events themselves.
Solution
Dynasty Media developed a distinctive wordmark/logo that is a powerful symbol of CURATED… for the Culture!'s dedication to its cause. The design draws inspiration from the brand's core values and is intended to resonate with the target audience as a badge of pride and cultural significance.
Moodboard
Color
Visual Elements
Wordmark/Logo Design: The logo is designed in a style that suggests a blend of modernity and tradition, using handcrafted typeface elements that convey authenticity and approachability. The text is not just a name but a statement—bold, resonant, and imbued with meaning.
Visual Style: The logo employs a brushstroke effect, hinting at the grassroots nature of the brand and its organic approach to community building. The style feels personal, as if it were crafted by hand, emphasizing the personal touch CURATED… for the Culture! brings to its work.
Color Palette & Mood Board: The chosen colors are vibrant and full of life, supporting the wordmark's message of vibrancy and dynamism. The mood board supports this narrative, with images and design elements that create a coherent visual story about community, strength, and cultural vibrancy.
Outcome
The brand identity for CURATED… for the Culture! has been enthusiastically received, establishing a strong presence within the community. The wordmark/logo is not only a visual anchor but also a proclamation of the brand's values, contributing significantly to the brand's recognition and engagement in its initiatives. The design has been effectively implemented across promotional materials, event signage, and digital platforms, becoming a symbol of unity and celebration for the African-American experience.
Industry
Event Planning
Services
Brand Identity
Logo Design
Black Horizontal