The Formula Skin Lab - Brand Aesthetic Transformation
Client
Formula Skin Lab
At Dynasty Media, we had the privilege of partnering with The Formula Skin Lab, an esteemed beauty sanctuary that merges scientific prowess with skincare innovation. Under the leadership of the visionary Stephanie J., they've carved a niche for elevating melanin-rich skin to new heights of radiance since their inception in 2015.
Challenge
Our mission was clear: to refine and sophisticate the existing logo and brand aesthetic of The Formula Skin Lab, aligning it with the stature of their clientele, which includes the likes of NBA luminary Kevin Durant and actor Amin Joseph.ue.
Solution
We embarked on a journey to elevate the brand's visual identity. Keeping true to the original spirit that captured the essence of The Formula Skin Lab's innovative approach, we crafted a new logo that reflects the luxury and exclusivity of the brand.
Moodboard
Old Logo
New Logo
Visual Elements
Old Logo: The initial logo's teal and pink hues were playful yet lacked the sophistication the brand was progressing towards.
New Logo: We introduced a refined logo with a modern twist, utilizing a sleek black and pink palette to represent the brand's evolution and maturity.
Color Palette: Our updated color palette speaks volumes, with muted, rich shades that signify a brand ready to dominate the luxury skincare market.
Typography: We selected Tiempos Headline and Sofia Pro typefaces to convey the brand's narrative with a balance of boldness and subtlety.
Custom Social Templates
Client Love
As Dynasty Media, we take pride in the transformation we've achieved for The Formula Skin Lab. The new brand identity has been warmly embraced, heralding a new era for the company as they prepare to dazzle on TV screens and continue to be featured in prestigious publications. Our commitment to enhancing their story has strengthened a brand already recognized for its excellence and commitment to customer satisfaction.
Industry
Esthetician
Brand Identity
Print Design
Digital Assets
Web Design
Services