The Blackhouse Foundation Rebranding + Event Identity Suite
Client
The Blackhouse Foundation
Industry
Non Profit
Brand Identity
Logo Design
Services
Introduction:
In a strategic alliance with The Blackhouse Foundation, a trailblazer in promoting Black talent within film and television, Dynasty Media alongside Viberie Creative Studio, undertook an ambitious rebranding initiative. This collaboration aimed to craft a visual identity that would resonate with the foundation's instrumental role in championing Black voices in the industry, fostering a more inclusive and representative entertainment landscape.
Old Logo
New Logo Suite
New Logo Suite: Our rebranding efforts yielded a refreshed suite of logos that balance legacy and innovation, including:
Primary Full: A bold and minimalist interpretation of the house motif, refined to symbolize a doorway to new opportunities and growth within the industry.
Primary Full Alternative: This variant maintains the essence of the primary logo while offering flexibility for broader applications.
Anniversary Logo: To commemorate the foundation's longevity and influence, we introduced a special edition logo marking significant milestones.
Color Pallette
The color palette, composed of authoritative blue, energetic red, and inspirational purple, was carefully chosen to depict the foundation's dynamic and multifaceted community.
Typeography
Founders Grotesk Semibold was selected for its modern yet timeless appeal, reflecting the foundation’s role as both a pioneer and a mainstay in the creative industry.
Brand Usage On Social Media
Outcome:
The rebrand has rejuvenated The Blackhouse Foundation's brand presence, creating a potent symbol of cultural pride and narrative empowerment. It's a visual testament to the foundation's dedication to nurturing and amplifying the voices of Black creatives in film and television.
With the joint forces of Dynasty Media's design acumen and Viberie Creative Studio's strategic insight, The Blackhouse Foundation's commitment to education, inspiration, and support for the Black creative community is now boldly communicated, fostering a legacy that will inspire for years to come.
Event Identity Suite
Sundance Film Festival 2023
We were excited to collaborate with Viberie Studios To create an event identity suite for Blackhouse at Sundance Film Festival
Offical Poster Design
EventBrite Banner Design
Sundance Film Festival 2023 Panel Discussion Templates